The ELE Enara Boutique Hotel is located right in the heart of Valladolid, and has quite a heterogeneous profile of guest. On weekends it is mainly a family hotel while mid-week business guests predominate. The hotel’s main challenge is finding services that complement its current hotel offer and seduce both profiles of guest.
If a common denominator exists between one’s working and leisure lives it is the generalised use of technology and, more specifically, smartphones. Esferize OnCast allows guests to view all of the content available on their smartphone in their hotel room, as well as all the platforms they are used to viewing at home.
Thanks to the roll-out of Esferize OnCast, the ELE Enara Boutique Hotel managed to differentiate itself from its competitors in the city offering a service that did not exist in other nearby hotels. In this way, it joined the front ranks of hotel innovation in the city, becoming a benchmark in the sector.
The final result is consolidation of ELE Enara Boutique Hotel’s brand image as the city’s foremost, modern and sophisticated hotel. Esferize OnCast is the first step in an evolving hotel room entertainment project that is positioned to grow towards a digital entertainment menu and intelligent room control.