The ELE Enara Boutique Hotel is located right in the heart of Valladolid, and has quite a heterogeneous profile of guest. On weekends it is a hotel, mostly for families, and during the week the business client predominates. The hotel’s main challenge is finding services that complement its current hotel offer and seduce both profiles of guest.
If there is today a common ground between work and leisure time, it is the widespread use of technology and, more specifically, the smartphone. Esferize OnCast allows guests to view all of the content available on their smartphone in their hotel room, as well as all the platforms they are used to viewing at home.
Thanks to the roll-out of Esferize OnCast, the ELE Enara Boutique Hotel managed to differentiate itself from its competitors in the city offering a service that did not exist in other nearby hotels. In this way, it joined the front ranks of hotel innovation in the city, becoming a benchmark in the sector.
The end result is the consolidation of the brand image of the ELE Enara Boutique Hotel as the main modern and sophisticated hotel in the city. Esferize OnCast is the first step in an evolving hotel room entertainment project that is positioned to grow towards a digital entertainment menu and intelligent room control.